thanks for your interest!

LeTova was founded by Chloe Nash Rosen, as her wish for a more verdant future. Her eight years in the buying industry imparted that the majority of beautiful objects on the market are made & sold in ways that hurt the planet. LeTova is endeavoring to do things a little better. 

Here at LeTova, we believe that objects of beauty can be vehicles for ideas, solutions & information that help the planet. Each product is a part of a collection that focuses on one environmental theme and broadcasts potent, data-driven information about it.

As customers interact with the brand, they gain knowledge about that environmental topic. Our vision is for that information to spread the way a trend does.

When a purchase is made, 10% of profit is directed towards research & activism for that environmental theme. 

LeTova's supply chain is fair trade, zero-waste & zero-plastic. All of our products are made from natural fibers that are gentler on the planet. We are focused on quality and longevity. If an item is ready to retire (we hope that before then, you will pass it along to friends - there is a lot of life in our products), it can be composted without harming any life. Yes, you read that right - LeTova products can be composted! 

We are continuously exploring the most eco-friendly practices, and hope to spark a conversation around environmentally-informed consumption.